HELPING YOU FIND YOUR AUDIENCE
ZYK (pronounced "Z-Y-K") is a Toronto-based digital marketing agency that educates and empowers
artists to help curate targeted audiences and build rewarding, long-term music careers.
We help artists get their music heard and seen on social media and streaming platforms. We educate and consult to ultimately build online engagement, content marketing strategies and advertising campaigns. We also offer CBC & Satellite and commercial radio promotion, having cultivated great relationships with the music and program directors at Canadian radio over the past 3 years.
DIGITAL MARKETING STRATEGY
A social media strategy and plan is KEY to building your audience, creating engagement and ultimately selling your product/service.
We work with clients to find a tailored social media strategy and content plan to maximize the potential of reaching set goals, whether it's brand awareness, engagement growth or product sales.
As well as social media strategy we also offer the following services...
Social media platform education
Social media management
Instagram engagement (grow 100-300 followers per month organically)
We provide artists with the strategies to grow streaming numbers by creating relevant content and cross-promoting on social media.
We also provide guidance on choosing playlisting services which help artists get added to Spotify, Apple Music, YouTube Music, Amazon Music, Pandora and more!
We work with playlisting services that provide worldwide playlisting as well as influencer and TicTok marketing.
CBC & SATELLITE
Looking to promote your music on Canadian CBC and Satellite (SiriusXM and Stingray) radio?
We have strong relationships with our Canadian radio partners and strive to provide radio campaigns with the best potential for on-air promotion and airplay.
Would you like to send us your music? Please email firstname.lastname@example.org and include the following details...
Information regarding the music release
Music for radio promotion consideration
Upcoming tour dates (if any)
FACEBOOK, INSTAGRAM &
We offer strategic Facebook, Instagram and YouTube ad campaigns. With organic reach decreasing on social platforms, a combination of organic and paid advertising is recommended.
Ad campaigns include...
Audience targeting to gain leads
Creating look-alike audiences and retargeting
Why should you focus on social media marketing, playlisting and radio promotion for your new music releases?
In 2018, Nielsen reported that the average American adult spends 11 hours a day
engaging with media (including TV, mobile apps, internet and radio).
THIS IS WHERE YOUR AUDIENCE LIVES
I'm Sara Franczyk, the founder of ZYK Marketing. Here's a little about me...
Music has always been an important part of my life. I started piano, guitar and singing lessons as a kid and then as I grew into a teenager, I became fascinated by music promotion and distribution.
I eagerly completed a Music Management degree at LIPA in Liverpool, UK (where I met Paul McCartney...no biggie) while simultaneously interning at Sony Music Canada and working at multiple artist management companies in Liverpool.
After returning to Canada, I began working as a Promotions Manager for the legendary Dale Peters of Dale Speaking Ltd. Together we successfully took music marketing and online promotion to another level, helping clients strategically grow their social media and streaming platforms.
I am passionate about empowering artists and showing them what they can accomplish with a marketing strategy and plan.
Hope to meet you soon!
Looking for guidance regarding digital marketing, advertising, playlisting and radio promotion?
Feel free to reach out by phone or email!
165 Beatrice St
Toronto, M6G 3E9