MUSIC RELEASE STRATEGY AND CONSULTING
Get one-on-one consulting and coaching to help you develop a strategic music release plan and marketing strategy. Based on your goals, we tailor a plan for you and put you in touch with the right music industry professionals.
SOCIAL MEDIA CAMPAIGN STRATEGY & MANAGEMENT
Music listeners live on social media. We'll develop a tailored social media campaign and strategy to kick your audience growth into full gear!
Need social media management support? We focus on social media posting and engagement to build your audience organically - while you focus on the music!
We believe that well-executed digital advertising campaigns can make or break an artist’s music release success and goals. We offer the following advertising strategies…
Social Media Platform and Follower Growth (Facebook, Instagram, YouTube & TikTok)
Spotify and Apple Music Audience Growth
On-platform Spotify Advertising
Email Lead Generation and Subscriber Growth
TIKTOK MARKETING & PROMOTION
TikTok is an integral platform to music discovery. We work with our Canadian TikTok partners to support you with your TikTok Content Strategy, On-Platform Digital Advertising and Influencer Marketing.
APPLE MUSIC AND AMAZON MUSIC EDITORIAL PLAYLIST PITCHING
Get put your music in front of the Apple Music and Amazon Music Canadian editorial tastemakers and get added to editorial playlists!
CBC & SATELLITE RADIO PROMOTION
We have strong relationships with our Canadian CBC, SiriusXM and Stingray radio partners and strive to provide radio campaigns with the best potential for on-air promotion and airplay. Get your music heard!
For Radio Promotion submissions, send us your music here.
ZYK (Pronounced Z-Y-K) is passionate about getting good music heard. As a music marketing agency based in Toronto, we specialize in developing music release plans and marketing strategies with the ultimate goal of engaging and building a fan base. The founder, Sara Franczyk, has worked in music promotion for the past 10 years, building the careers of both independent and signed artists.
MEET OUR TEAM!
Music has always been an important part of my life. I started piano, guitar and singing lessons as a kid and then as I grew into a teenager, I became fascinated by music promotion and distribution. I completed a Music Management degree at LIPA in Liverpool, UK (where I met Paul McCartney...no biggie) while simultaneously interning at Sony Music Canada and working at multiple artist management companies in the UK. After returning to Canada, I began working as a Promotions Manager for the legendary Dale Peters of Dale Speaking Ltd. Together we successfully took music marketing and online promotion to another level, helping clients strategically grow their social media and streaming platforms. I am passionate about empowering artists and showing them what they can accomplish with a marketing strategy and plan.
I truly believe music is a universal language. Regardless of where you're from, your music taste, or who you are as person, music will always connect people around the world. My music journey started when I was just 2 years old where I discovering singing through the game 'Sing Star' on the PlayStation 2 (I killed it everytime what can I say 😉). Fast-forward to 2022, I'm a uOttawa business alum, still an artist at heart, and now use my passion for music to help other artists pursue their dreams. My background in social media management, digital marketing, and event planning has encompassed everything from strategic planning to content creation for platforms such as Instagram, TikTok, and Facebook. I look forward to helping you capture and connect with the right audience!