MUSIC MARKETING
HELPING YOU FIND YOUR AUDIENCE

Global Services

GLOBAL SERVICES

MUSIC RELEASE STRATEGY AND CONSULTING

Get one-on-one consulting and coaching to help you develop a strategic music release plan and marketing strategy. Based on your goals, we tailor a plan for you and put you in touch with the right music industry professionals.

SOCIAL MEDIA CAMPAIGN STRATEGY & MANAGEMENT

Music listeners live on social media. We'll develop a tailored social media campaign and strategy to kick your audience growth into full gear!

Need social media management support? We focus on social media posting and engagement to build your audience organically - while you focus on the music!

DIGITAL ADVERTISING

We believe that well-executed digital advertising campaigns can make or break an artist’s music release success and goals. We offer the following advertising strategies…

Social Media Platform and Follower Growth (Facebook, Instagram, YouTube & TikTok)
Spotify and Apple Music Audience Growth
On-platform Spotify Advertising
Email Lead Generation and Subscriber Growth

SPOTIFY INDEPENDENT PLAYLIST PITCHING

Spotify Independent playlist pitching done organically to help you build streams and listeners. We connect your music to the right mood, theme and genre-based Spotify playlists.

Website Development

Our music-centric website development service is designed to elevate your online presence! From sleek designs to seamless functionality across all devices, we tailor each site to reflect your unique brand and engage your audience. Let us amplify your digital footprint and help you stand out in today's competitive music industry! What's included:

Tailored Websites for Musicians: Specializing in websites exclusively for musicians.
Capturing Your Essence: Collaborative approach to ensure your website reflects your unique style, sound, and story.
Immersive Online Experience: Sleek, responsive designs optimized for mobile devices and seamless integration of audio and video content.
Versatile Functionality: Showcase music, sell merchandise, promote gigs, and connect with fans worldwide.
Empowering You: Comprehensive training and ongoing support to manage and update your website effortlessly

Ready to Amplify Your Presence? Contact ZYK today to create a website that strikes a chord with your audience!

CANADIAN SERVICES

CBC & SATELLITE RADIO PROMOTION

We have strong relationships with our Canadian CBC, SiriusXM and Stingray radio partners and strive to provide radio campaigns with the best potential for on-air promotion and airplay. Get your music heard!

For Radio Promotion submissions, send us your music here.

CANADIAN EDITORIAL PLAYLIST PITCHING

Get put your music in front of the editorial teams in Canada at Spotify, Apple Music and Amazon Music and get added to editorial playlists!

UK SERVICES

SOCIAL MEDIA CONTENT STRATEGY & MANAGEMENT

Unsure how to navigate your social media content strategy for vertical video (Reels, YouTube Shorts and TikToks)? And where do you start when filming? Our London & Brighton UK based team specializes in organizing and planning your vertical video release strategy.

CONTENT FILMING AND EDITING

And bonus, the team is available to help you film and edit your vertical video content. We tailor our services to your needs. Get in touch with us to learn more.

OUR
STORY

ZYK Marketing (that’s Z-Y-K) is all about getting great music into the ears of the people who need it most—the fans. We're an international music marketing agency with HQs in the buzzing cities of Toronto and London UK, and we specialize in crafting smart, creative release plans that actually move the needle. Whether you're dropping your first single or your fifth album, we're here to help you grow your audience and turn listeners into superfans.

The brainchild of Sara Franczyk, a music marketing pro with 12 years of industry know-how — ZYK has helped shape the journeys of both indie trailblazers and label-backed artists. Bottom line: we love music, and we know how to make people hear it.

LET'S WORK TOGETHER >

MEET OUR TEAM!

Our Story

Canadian Services

UK Services

Sara Franczyk

Founder

Music has always been an important part of my life. I started piano, guitar and singing lessons as a kid and then as I grew into a teenager, I became fascinated by music promotion and distribution. I completed a Music Management degree at LIPA in Liverpool, UK (where I met Paul McCartney...no biggie) while simultaneously interning at Sony Music Canada and working at multiple artist management companies in the UK. After returning to Canada, I began working as a Promotions Manager for the legendary Dale Peters of Dale Speaking Ltd. Together we successfully took music marketing and online promotion to another level, helping clients strategically grow their social media and streaming platforms. I am passionate about empowering artists and showing them what they can accomplish with a marketing strategy and plan.

Karim Sorour

Senior Marketing Manager

I truly believe music is a universal language. Regardless of where you're from, your music taste, or who you are as person, music will always connect people around the world. My music journey started when I was just 2 years old where I discovering singing through the game 'Sing Star' on the PlayStation 2 (I killed it everytime what can I say 😉). Fast-forward to 2022, I'm a uOttawa business alum, still an artist at heart, and now use my passion for music to help other artists pursue their dreams. My background in social media management, digital marketing, and event planning has encompassed everything from strategic planning to content creation for platforms such as Instagram, TikTok, and Facebook. I look forward to helping you capture and connect with the right audience!

Chelsea Humphreys

Social Media Marketing Manager

My first concert was Shania Twain on her Up! Tour and I was hooked ever since. Growing up I spent so much of my time listening to music, finding new artists and attending concerts as often as I could. I am a proud fangirl and I love using that passion and insight of being a fan to help artists create content and not only find their fanbase, but really create their community and engage with them.

I graduated from the Public Relations program at St. Clair College and followed it up with a post grad certificate in Web and Interactive Advertising. I’ve been working in social media for 7 years helping different businesses and influencers create content and get media coverage.

I’m so excited to help you find your audience!

Nina Grodahl

Marketing Manager and Content Wizard

Singing was my first love, and growing up in Norway, I was probably the only kid obsessed with R&B. All I wanted to do was leave (get out), say my name, say my name, and dance with somebody because I was so sick of love songs. As a teenager, I got into photography and filmmaking, creating little music videos with my mates (that’s British for ‘friends’).

I completed my Bachelor's in Music at the Liverpool Institute for Performing Arts (this is where the British part came in). Fast forward to 2023, and I’m working behind the scenes in London, managing stages for live events and creating content for artists and performers. I always aim to make it fun and engaging by leaning into their quirks and showcasing what makes them unique.

I’m devoted to artists and helping their socials fit as seamlessly as possible into their lives as musicians.

Partners